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The Fountain of Youth is the Bridal Industry!!

Recently, I’ve had discussions with numerous longtime business owners who are beginning to feel as if they are “losing touch” with today’s bride-to-be. For reasons they cannot fully explain, most are growing concerned (and frustrated) that sure-fire sale strategy that once served them so well are not producing the same results.

The sad truth, I explained, regarding the selling cycle of the bridal industry is that, as business owners, we continue to grow older while our customers remain the same age, at around 25 years old.

Business owners must adapt “old” sales tactics that better relate to – yet again – another new generation of brides-to-be that THEY identify with but more importantly, prefer to utilize. Specifically, businesses need to “speak the language” of their clientele. Update and enhance business websites. Email your customers (but not too much). Text message your customers. Hire or sub-contract work with younger, like-minded employees that can relate (i.e. “speak the language”) to your potential customers.

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