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Here Comes The Vintage Bride

The trend for vintage shopping and heritage style is spilling into the bridal market. In a recent interview about bridal trends, Rachel Leonard, Brides Magazine fashion director, said “There is a market for vintage wedding dresses. Mixing old with new is big: It could be a dress or veil, or just vintage shoes or cocktail hat.” Two styles she says are very salable: 1950s designs with tight waist and full skirt, and 1930s Hollywood-inspired charmeuse gowns. The hit TV series “Mad Men” has created a yen for 1960s formal gowns. Not in demand: the 1970s peasant-look or bohemian garb.

Many women are shopping for high quality on a budget and are finding it in vintage clothing. “Under the current economic conditions, stretching the value for each dollar has become an important asset to this business,” says Laurie Pastor, co-owner of Jazzbug Vintage Events (jazzbugvintageevents.com), a creative event stylist company specializing in vintage themes. Young, urbane and “non-conformist” brides are also shopping vintage. They seek wedding attire with a twist. But young brides aren’t the only ones having all the fun. Second-time and older brides who may be looking for a romantic look have turned to bridal fashion from the past as well. Vintage themed anniversary parties are also very popular. Earth conscious consumers are also seeking vintage wedding dresses. With the growing awareness of living green and recycling, many brides take comfort in knowing that a vintage gown has no negative impact on the environment.

For more information on this dress and other vintage styles, continue reading here.

Back: 1929 crepe back satin wedding dress, sold for $250, pastperfectvintage.com

Front:  1929 crepe back satin wedding dress, sold for $250, pastperfectvintage.com
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